Archive for the ‘novelty’ tag
Novelty
Advertising’s Novelties. by F. Prida
The basis of the value of novelty in advertising as an incentive is twofold. Recall the extreme importance, in the lives of our ancestors and in our own experience, of unusual objects, new gadgets, new technologies, new situations, unaccustomed stimuli. This is a very important advertising principle that home business entrepreneurs should take into account.
The organism is perfectly adapted to familiar objects, but strange ones can only set up disturbed or random responses, and hence cause the feeling of shock.
We are startled by the novel, be it physical or intangible, be it the object or the idea as long as it is new, full of unexplored curiosity, unattended interest.
It is full of interest to us both on account of the danger it may contain and on account of the good it may afford. Hence we always attend to it closely when we discover it. This incentive is closely related to the instinct of curiosity. Curiosity is merely the name for our interest in the unknown or unfamiliar. Throw a strange object into the field and the horses and cattle will circle around it, sniffing, poking and snorting until they seem to have discovered all the possible sources of activity to be anticipated from the object. If the object shows no new traits, but behaves just as the old familiar objects in the pasture, the cattle soon scatter away and are hereafter unconcerned about it.
But if it shows any new or unwanted characteristics, the animals are interested in it for days and may be observed constantly examining it. The same is true of a child with a new toy, the teenager with the latest video game, or the geek browsing through a sea of web pages with new internet technology content.
Novelty is an effective attention device. This also illustrates an important principle of perception, that one “sees” not so much what the sense organ affords but rather what the present stimulus has been learned to mean.
Sensation is supplemented by perception.Sadly enough this is something a lot of home business entrepreneurs tend to forget about, and are reminded when their advertising campaigns are not successful.
Herein lies the strong attention value of all devices designed to arouse curiosity – bizarre figures, cuts, shapes, flashing internet banners, to be continued tv. episodes, a good written sales letter, curios spelling, unusual location or positions, catchy names, trade marks, billboards, browser pop ups, the you are the winner e-mail or the ever present online ad promising on how to become rich from home, unfamiliar media, such as balloons, window exhibitions, prize packages, contests, web blogs, traffic exchanges, viral networks, etc.
It has been known that even churches have frequently carried on advertising campaigns based on the novelty incentive, introducing unheard-of specialties and stunts into the service.
Online business entrepreneurs, newspapers, politicians, publishers, movie studios, dealers in every commodity, machinery, etc., uses this incentive to advantage. The element of novelty attracts the attention initially, and, if the thing is sufficiently curious, the observer is likely to keep his attention fixed until the advertisement has been thoroughly digested.
If possible, the novelty should be intrinsic, not simply obtruded as an attention device. A good example of effective and intrinsic novelty is the assertion made once by the old and celebrated advertisement of 3-in-1 Oil : ” Men shave with it.” It was a clear attempt to employ the novelty device for purposes of attention.
The chief danger in using the novelty incentive is, of course, that of emphasizing the novelty rather than the product.
So home business advertisers should be advise, since the introduction of novelty in advertisement, evidently also introduces the applicable warning of past results do not guarantee future performance.
Copyright © F. Prida. All Rights Reserved.
About the Author
Work from Home Entrepreneur that posts @ www.HomeSweetDollars.com/wordpress
Better Business Bureau Business Member
Novelty – Warsaw (Joy Division)
|
|
The Original RedNek Wine Glass $4.04 Whether you’re swigging Moonshine or fine wine these ‘Redneck Wine Glasses’ are a fantastic way to have fun with your drinks! Also known as Mason Jar Wine Glasses these unique vessels will hold generous pours of your favorite beverage. Enjoy the party redneck style. Hand wash. Made in USA of lead-free glass…. |
|
|
iSi N2O Cream Chargers, 24-Pack $12.75 Ideal for restaurant and foodservice operations. Whip up to 5x the amount of cream, desserts and more in seconds! Easily portable from prep to service areas. New Thermo Whip keeps recipes hot or cold at room temperature for hours!… |
|
|
Big Mouth Toys Toilet Mug $10.79 Never a cruddy morning with the Toilet Mug! Now dogs aren’t the only ones that can drink from a toilet! This ceramic Mug offers a laugh and up to 12 ozs. of java. Actually comfortable to hold, approx. 6 1/4 x 4 3/4 x 5 1/2″h. Weighs 18 ozs. Note: hand wash only, not dishwasher safe (just, like a real toilet!) Get it now! Toilet Mug… |
|
|
Pure Cult $8.51 The hard-rocking Cult have come along way from the early Native American stylings of Dreamtime and the dodgy goth tendencies evident on their classic album, Love. Blame Rick Rubin, who helmed Electric and steered them down the rocky road to metal heaven. This best-of collection brings together tracks from the span of their career, and is a worthy testament to their rites of passage. “She Sells San… |
|
|
Under the Big Top: 100 Years of Circus Music $9.07 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
Dr. Demento 20th Anniversary Collection: The Greatest Novelty Records Of All Time $14.99 Pop has a good time eating itself on this collection of Doctor Demento favorites. The tunes on this stylistically varied double CD send up a plethora of pop culture phenomena. The perpetrators come from every imaginable entertainment background. Pro wrestlers, folk singers, comedians, actors, garage bands–you never know who’s liable to produce a novelty song. Here it doesn’t matter if a respected… |
|
|
Twilight (Two-Disc Special Edition) $4.98 Horror, romance, and teen angst collide in this stylish adaptation of Stephenie Meyer’s best-selling young adult novel. When she starts life at a new high school, Bella Swan (Kristen Stewart) is immediately drawn to brooding goth Edward (Robert Pattinson)–who happens to be a real-life vampire. As their love grows, Edward will be forced to protect Bella from his bloodthirsty brethren while fightin… |
|
|
The Smurfs $7.62 Once in a blue moon, one gets a glimpse of what’s truly important in life–and it’s not always what one might expect. In the hidden land of the Smurfs, the perpetually happy blue creatures are preparing for the Blue Moon festival. They have no clue that the evil wizard Gargamel (Hank Azaria) is about to follow one of them into their secret world in an attempt to capture their happy essence–a subs… |
|
|
Thomas & Friends: The Greatest Stories (Two-Disc Special Edition) $6.25 With Thomas & Friends™, children enter a world of imagination through the tracks of a train and the words of a story. As children embark for fun with their engine friends, adventures unfold that lead to timeless life lessons of friendship, cooperation and discovery. Celebrate 65 years of stories in this collectible special edition 2-disc set that is jam-packed with twenty of the best Thomas … |
|
|
5-hour Energy, 1.93-Ounce Bottles (Pack of 12)
5-hour Energy® ~ Extra Strength ~ Berry FlavorZero sugar 4 calories* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease…. |